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I can demonstrate visually which one works best. To start with, though, I’ll tell you what we’ve advised our clients for over twenty years on this very subject.
Drive down a busy street in the town or city where you live and glance at various signs that line the streets. What signs grab your eye? 90% of the clients we had do this exercise said that light letters and a dark background definitely caught their eye more quickly than dark letters on a light background. The other 10% were undecided.
So, the short answer to your question is that your first option (A) is the better option for grabbing attention. So, is there a time when you want to buck the trend? Possibly. If you want multi-colored graphics or copy, it may not work to reverse the field, so to speak. In this case, you would want to stick with a light to white background or the copy would be lost.
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Drive down a busy street in the town or city where you live and glance at various signs that line the streets. What signs grab your eye? 90% of the clients we had do this exercise said that light letters and a dark background definitely caught their eye more quickly than dark letters on a light background. The other 10% were undecided.
So, the short answer to your question is that your first option (A) is the better option for grabbing attention. So, is there a time when you want to buck the trend? Possibly. If you want multi-colored graphics or copy, it may not work to reverse the field, so to speak. In this case, you would want to stick with a light to white background or the copy would be lost.
Click here to read the rest of this article.